Joost signs content, advertising agreements

By Stephen Withers
Wednesday, 02 May 2007
Ahead of its commercial launch, Internet peer-to-peer TV venture Joost has announced additional content deals.

Sony is joining the party with old TV series such as Charlie's Angels and Starsky and Hutch, Hasbro will provide the old Transformers and GI Joe cartoons, and Turner Broadcasting System will provide CNN news and interview shows, along with episodes of Aqua Teen Hunger Force and Robot Chicken from Adult Swim.

A potential highlight is the plan to deliver full National Hockey League (NHL) games, but for now fans will have to make do with vintage games and highlights.

Joost's avowed strategy is to deliver premium content at no charge to viewers. The business model is to charge advertisers on a per-view basis, and to share the revenue with content providers.

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